Zoës Kitchen asked us to redesign their website 🔗 and refresh their brand. They wanted to emphasize the Mediterranean-inspired menu 👨🏽🍳 and connect with those inspired by the Mediterranean 🌊 way of life. This included a video/photoshoot 📸 and copywriting.
As design lead and primary Art Director, I helped managed the creative production & visual design as well as establish the overall art direction for Zoës’ online presence. Working across the creative, UX, strategy, and technology disciplines, our team redesigned a responsive, accessible website from the ground up. This included their ecommerce experience. We developed moodboards, personas, visual design/copy explorations.
Based off moodboards and visual directions I developed, we were also asked to produce and direct a photoshoot and brand video to reimagine the brand’s overall aesthetic with an emphasis on quality, craft, and community. Additionally, this led to Zoës taking that look and feel, and applying to their offline materials (print, menu boards, etc.).
