Arup
Arup
Arup

Arup

Arup
Arup
Arup
Scrubbed video frame
>

Climate Changes Everything. For the global stage at COP26 🌍, Arup needed a microsite to demonstrate their leadership in sustainable design ♻️. We concepted an immersive 3D city 🏙️✨ experience, guiding users through case studies that vividly showcased Arup’s engineering innovations 💡 for environmental sustainability.

Arup is a globally renowned firm of designers, engineers, architects, and technical specialists known for creating iconic structures worldwide. As key sponsors of COP26, the UN Climate Change Conference held in Glasgow that year, they needed a digital platform to reinforce their commitment to sustainability—an ethos core to their mission but previously underrepresented online.

Our team, collaborating across time zones between the United States and the UK, developed creative territories and platforms, then concepted and designed an interactive “sustainability hub” that positioned Arup as a leader in climate-conscious design through engaging storytelling and a 3D city inspired by Utrecht’s pedestrian-focused urban planning. As one of the primary creative & design leads, I partnered closely with our head copywriter and collaborated with development and the 3D artist, providing creative direction and UX oversight. With the other design lead, I crafted the interface and user journey to balance education and engagement, reinforcing Arup’s role as an active agent of environmental change.

animated wireframe view of 3d modeled city
animated wireframe view of trains on railine, for decarbonised transport
Screenshot of design inspiration for 3d city for artist
screenshot of design direction for 3d city for artist
The Manifesto

Climate Changes Everything

It’s changing the world we live in. And it’s changing our approach to every project, moving forward.

We must act now to transform the systems that underpin our daily lives and economies—reconfiguring how we power our world, move through it, produce materials and build with them.

We must act now to forge resilience in the built environment to the impacts of flooding, drought, wildfires and heatwaves. 

We must act now to design net zero solutions and foment system-wide change to create a safer, cleaner future for all. 

Most of the tools and technologies we need to fight climate change are understood and available. At Arup, we’re acting now to build a more resilient and sustainable future.

Homepage landing of Arup Sustainability hub, macro city-view, desktop
Mobile Detail page, Resilient Buildings - Angled view of sustainabile residences
Mobile Detail page, Cleaner Energy - Windmills rotating
Mobile Detail page, Decarbonised Transport - close up of city with railine
Mobile Detail page, Working With Nature - panning view of natural river walk with bridge

We needed a tangible, contextual way to showcase Arup’s four core sustainability themes: resilient environments, cleaner energy, decarbonised transport, and working with nature. To achieve this, we concepted, designed, and animated visualizations of a vibrant, sustainable city of the future—carefully modeled after Dutch urban planning principles. We collaborated with a 3D artist to create a vibrant cityscape that felt inviting, realistic, and optimistic—avoiding dystopian clichĂ©s.

Each of the four themes received its own dedicated detail page, brought to life through macro and close-up 3D views that illustrate walkable streets, renewable energy solutions, public transit systems, and architecture thoughtfully integrated into the environment. This immersive experience not only educates users but highlights Arup’s accountability and ongoing commitment to sustainability in their past, present, and future projects.

Desktop view of Detail page, Resilient Buildings - full editorial design layout
Desktop view of Detail page, Resilient Buildings - bottom half, related content and contact info flyout animation of navigation, desktop view