A proof of concept developed for TruGreen (and lawncare) customers in mind. The idea was to design a highly functional, customizeable iPad app that allowed for users to easily manage their lawn & gardens. Since TruGreen’s brand message involves the “Year-Round Customized Plan”, we incorporated this theme throughout the app.
As the app learns more about you through geo-location, select options on grass & tree types, the dashboard’s visual representation of the user’s lawn adapts to reflect that. Weather, seasons, even time & day are visually connected. The user will even receive alerts & notifications to lawn threats in their geographic area as well as manage schedules.
No other brand in this vertical space had currently attempted to create an app with this level of functionality.