I was tapped by this eco-friendly company to refresh and redesign their identity and visual language. The directive was to create something clean, bold, minimal, and could work iconically. The identity needed to be efficient, like the overall message of the company, helping people and businesses cut energy costs and practice environmental conservation.
In addition to this I was asked to create a new look and experience for their website. Using modern princples of web design, including white space, larger typography, I presented a responsive solution in a variety of templates. Their content ultimately would not change, so it was a matter of organizing it in a way that was more approachable, acessible, and friendlier for the end user.