EssayEdge Site Redesign

Essay Edge Homepage Design

The client needed a visual refresh and design that improved conversion rates while pushing an art-direction that fosters a sense of trust and legitimacy to their clientle. More whitespace, large photography, and clearer calls to action.

I developed initial 2 repsonsive templates from concept to final html/css files for their developers to implement site-wide, a homepage and product sub-page. This also included a basic style guide as well.

EssayEdge on iPhone and iPad
Full Homepage Design
Full Product Page Design