These designs were the result of collaborative agency ideas & concepts to pitch for Applebee's. The idea was to celebrate the diverse culture and unique personality of Americans. The "Flavor of Us" microsite would allow that by sharing a Facebook photo representing your culture that would be compiled into a huge typographic mosaic that’s explorable.
The "Togetherness App" works by incentivizing gatherings & meetups with your friends at Applebee’s with badges/awards. It would connect in a partnership with Facebook & Foursquare for a cross-social digital experience.