Interactive

Summary

A series of design executions for updating the TruGreen concourse signage in the Fedex Forum, home of the Memphis Grizzlies, an NBA basketball team. The overall goal was for strong branding and a secondary message about TruGreen's Healthy Lawn Guarantee^® or year-round customized plan.

The concepts ranged from bold visual imagery paired with strong headlines, to purely typographic solutions. One concept visualizes the year-round threats to their lawn with a photo-illustrative range from January to December.

Summary

A commissioned print invite for The American Cancer Society's annual Cowtown Ball. I went with a strong typographic approach; I wanted to do a throwback to old west carnival/wanted posters with classic American type and textured, rustic paper (Neenah Sundance).

Summary

One of my older ongoing personal projects. Whipper Snapper Beer is a conceptual brewery with an emphasis on unique, unusual, and uncommon ale concoctions. The style and feel towards the identity & branding was designed with a nod towards 50's and 60's pop culture. The concept was to create a friendly and social beer with flavors that invited new-comers and beer-haters alike.

Awards

Creativity Student Award
2008 American Design Award (Professional)

Summary

Print & Direct Mail advertising for The Coffee Bean. The print ads were part of larger media buy for advertising in partnership with the Round Rock Express, a Triple-A Affiliate of the Texas Rangers. The DM was for CBTL's 1 year anniversary since the franchise put roots down in Austin, Texas.

Summary

The Old American is a luxury golf course that needed a high-end production piece to promote the course and encourage membership. The idea was to create a simulated "leather" cover encasement that could be resealable.